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Philadelphia Union new ‘XV’ primary jersey
The Philadelphia Union’s new primary jersey has a nod to the past as the team enters its 15th season with the return of the center stripe that was a staple of early jerseys.
The Philadelphia Union’s new primary jersey has a nod to the past as the team enters its 15th season with the return of the center stripe that was a staple of early jerseys.
The new center stripe design also has a nod to the snake skin pattern and the Commodore Barry Bridge, which is a key feature of what makes the view from Subaru Park one of the best in all of soccer. The iconic bridge first opened to motorists 50 years ago on Feb. 1.
“Union fans have been awaiting the return of the center stripe for many years,” said Shaun Kreider, Philadelphia Union Senior Creative Director, in a news release. “With 2024 being the club’s landmark 15th season, we felt it only right to revisit the classic design, but with a modern twist. Originally inspired by the trusses of the Commodore Barry Bridge that serves as a backdrop to Subaru Park, the XV jersey symbolizes a bridge from the past to the present and the Union’s commitment to bridging the gap between fans and their team with countless initiatives like the Union Creative Collective, who’s input brought this kit to life.”
The center stripe is back.
The 2024 XV primary kit pays homage to the club’s beginnings and evolution while looking forward to what the future holds.#DOOP pic.twitter.com/zJFMB9M7n1
— Philadelphia Union (@PhilaUnion) February 14, 2024
The Union Creative Collective (UCC) was founded in 2019 and consists of season ticket holders, Sons of Ben members, Union super fans, members of the media, and Union employees.
For the 2024 “XV” kit, the organization worked with the Union and Adidas to create a modernized, unique take on the center stripe. The group chose to add the Union’s signal blue color to the stipe for this variation, evolving and growing similarly to how the team and league have done the last 15 seasons. The shapes that create the central design mimic the Union’s typical on-field formation and the kinetic jagged band could be interpreted as snake, river, or lightning bolt, all symbols that have been part of the Union’s branding and story.
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