There's a somewhat murky process when it comes to purchasing Philadelphia Union tickets. With Stub Hub, the Union's own ticket marketplace and numerous other ticket websites, it's tough to keep up with ticket availability or finding some reasonably priced seats. While the Brotherly Game's partnership with TiqIQ will try to change all of that, as it will make it a lot easier to find the best priced tickets in various sections by aggregating various ticket retailers' prices and connecting you with them.
As you may have noticed, there is a new tab along the top navigation bar called "tickets." By clicking on that tab, you'll be taken to the Brotherly Game ticket center where you'll be able to find tickets for every Union game, both road and away (for some reason the away tickets aren't working right now, but we're assured that will be fixed).
What TiqIQ essentially does is serve as an aggregator for other ticket retailers such as StubHub and eBay, showing you a range of ticket location and prices. There's even a color-coded system that tells you if a ticket is a good or bad deal. I would suggest playing around with a little, but you'll find that on the first screen you'll see a chart that shows you the historic prices of tickets for that game and whether they've been going up or down, as well as show you what TiqIQ thinks are the best deals. To dig a little deeper, just click on the game and you'll see a complete seating chart that displays are the available tickets, how many are available and how much they cost.
TiqIQ can also provide you a longer-term picture of how much tickets are going for – check out an example over at Sounder at Heart.
As part of this partnership, you'll probably also see occasional tweets on the Brotherly Game's Twitter account alerting you to particularly good deals. Hopefully, you won't find this too obtrusive and we would definitely like your feedback.
Our hope is that this partnership will be seen as adding value to the site, as working with a smart ticket company like this seems to be a natural direction for us. While we don't endorse ticket scalping, this at least provides you a realistic picture of what you can expect to pay for a given game and should provide you the ability to find the best priced tickets. SB Nation first began working with TiqIQ back in November and so far it has been well received.
As a side note, the Brotherly Game will be getting a relatively small percentage of every ticket that gets sold through our site. It's not a much money at all, but it will allow the and definitely appreciate the support.
If you have any questions let us know and we'll try to get you answers.