Keith Conway named Reading United assistant

Reading United A.C. has named Keith Conway as an assistant coach for the men’s USL League Two program for the 2024 season.

Conway succeeds Keelan Powers, who was with Reading last season before moving on to a role with USL Championship club Colorado Springs Switchbacks.

Conway has coached professionally in the U.S. since moving from the Republic of Ireland in 2019.

“’We are very excited to have Keith join the coaching staff at Reading United,” said Casey Moore, head coach of the men’s USL2 team, in a news release. “Keith is a knowledgeable and hard-working coach with great experience at all levels.  He is a genuine person with strong character and we will rely on him heavily to assist the USL2 team in all facets as well as lead the Reserve team as their Head Coach.”

Conway has worked as an assistant for Ursinus men’s soccer since 2021 and is the College Prep Assistant Technical Director at West Mont United Soccer Club, where he also coaches the Boys 2008 and 2013 teams. Previously, he served as technical director at King of Prussia Soccer Club and was the head junior varsity coach at Bishop Shanahan High school in Downingtown. He owns a soccer coaching business called Innovate Sports LLC.

“I am excited to share the insights of my success I had at Ursinus with Coach Moore as we look to send Reading United’s USL2 team to the playoffs for the 2024 season.” Coach Conway said in a news release. “I am also eager to lead the Reserve team leveraging my youth and collegiate coaching experiences.”

His formal education includes a Bachelor’s Degree in Physical Education and a Master’s Degree in Education. He has more than a decade of soccer coaching experience in Ireland and holds several licenses from UEFA, the Football Association of Ireland, as well as a USSF C license.